First you have to find your target group’s problem .

Then you have to find a good solution for their problem. Not your solution starts the process.

Not just your target group but your message must be focused, too.

Do you have a target group?

If not, how can you make targeted ads? You just waste your money… You have to form a target group you shoot. Otherwise you just shoot without real effect.

Where are your customers?

Do you have any idea where are they when not in your shop? What is their favourite sport? Do they have any special mark?

You must know your target group. To know them – it is not an extra task – it is the basic.

Sit down, please!

Positioning is a way how we create an image or identity in the minds of our target market (target group) as for a product, brand or a company.

Contents of positioning:

• Customers we want to serve
• Price level we want to use
• Quality we want to keep

A mirror is good to advertise a lot of things…

Are you a

• hairdresser
• make-up artist
• dentist
• beautician?

Your main mirror-target is in rest-rooms. For example: in malls, cafés, restaurants. You can promote yourself ont he mirrors. Women like to be good-looking, so they take a glance at their make-up, hairstyle, smile… and they will meet your ad. You can offer them a good solution for their unspoken problems.

Are you a

• plastic surger
• trainer
• dietician?

Do you know those enormous mirrors in fitting rooms? This is the place where girls could see everything they don’t want. Not so nice, I know… But this is the place where you can catch them. They see their defects and want a good solution. You just offer one.

Of course this is not enough for the success. Find a right place to advert is not an easy process. You have to take care about location. How many quests or visitors are there? Are they in your target group?

(Warning! These tips and ideas on this side don’t replace a marketing plan or a specialist. These are coloured supplementaries.)