If you start to use discounts and…

coupons in your shop, you always have to. Because your customers get used to them. You won’t be able to make a good income from normal priced products. Sad but true.

Do you have a fitness club? Do you want new and fit visitors?

Look around your club’s neighbourhood. How many companies and shops are there? Are there any other special clubs sor groups? (sport, dance, therapy, etc…) They would be good targets for your visitor collecting tour.

Prepare for the work, because you have to do this yourself. You have to manage a meeting with the boss. Why is it so important? Because you are also a boss, so you have to negotiate on your level. If you can’t reach him/her personally send him an e-mail or normal letter. Tell him you want to know more about their business and to find out how you could cooperate. If they are interested in your thought, offer a meeting date.

This article supposes you are an experienced negotiator, so I don’t need to write about discussion.  (If not, ask more help in comment.)

You have different possibilities:

• You can offer your partners free services or discounts, free tickets for their help or a fair barter business.
• Shops (sport, fashion, healthy food, pharmacy): you promote their posters and vouchers if they also do it with yours in their shops. They can give your small voucher for their buyers.
• Restaurants: ask them to give your voucher their guests who order salads or other healthy food. You can order these meals from their restaurant for your „healty-corner”.

(If you like this article, look at the others, too.)

I think a lot of ordinary people have an instinctive fear

from marketing because they don’t know exactly its meaning. They suppose it is a kind of complicated and expensive economical thing. And it’s not their business…  But, let’s make it simple.

Marketing helps you to sell your product or service. Marketing is a kind of tool to develop your business. Helps you to find more customers or clients. Helps you to make a good living. Makes fame and acknowledgement. The main task of marketing to HELP YOU and your business.

Sometimes you do marketing even if you don’t recognize it. When you give a discount because your customer buy in your shop since you started it. When you make a website or print a few business card. When you advertise 2in1 actions. When you offer a free test.  Yes, these are all parts of a marketing activity.

Marketing is your friend. Don’t ignore it. Use it!