Business environment is changing all the time.

You have to know the recent trends, but don’t follow  all the fashions.

Do you have a fitness club? Do you want new and fit visitors?

Look around your club’s neighbourhood. How many companies and shops are there? Are there any other special clubs sor groups? (sport, dance, therapy, etc…) They would be good targets for your visitor collecting tour.

Prepare for the work, because you have to do this yourself. You have to manage a meeting with the boss. Why is it so important? Because you are also a boss, so you have to negotiate on your level. If you can’t reach him/her personally send him an e-mail or normal letter. Tell him you want to know more about their business and to find out how you could cooperate. If they are interested in your thought, offer a meeting date.

This article supposes you are an experienced negotiator, so I don’t need to write about discussion.  (If not, ask more help in comment.)

You have different possibilities:

• You can offer your partners free services or discounts, free tickets for their help or a fair barter business.
• Shops (sport, fashion, healthy food, pharmacy): you promote their posters and vouchers if they also do it with yours in their shops. They can give your small voucher for their buyers.
• Restaurants: ask them to give your voucher their guests who order salads or other healthy food. You can order these meals from their restaurant for your „healty-corner”.

(If you like this article, look at the others, too.)

Who cares your mother’s opinion about your business?

Really… You have to listen to your customers and clients!

You and your personality are determining as for your business.

If you are not able to develop yourself… What about your business?

If you are lazy to wake up… Who will shake up your business?

Are you a designer? Are you in fashion, bag, jewellery or shoe „business”?  Want more ordering?

First

You need a strong and sexy brand name

• Short
• Easy to remember
• Easy to pronounce

Second

• Always wear your product
• Ask your friends to wear your product
• Take beautiful pictures to your homepage

Third

• Try to make contact a fashion photographer, stylist or a fashion magazine. They can use your products in their projects
• If you know a famous person ask him/her to wear your product in public
• If you don’t want to sell yourself, find a fashion shop in order to merchandise your products
• Write a blog and always introduce your plans and new products
• Ask your costumers to comment your products they bought
• Make barter business: ask celebrities to wear and promote your products and they can get them free

Your relationships

could be investments in your business. Take care of them.

You are the boss in you business.

You can fire your customers or clients. Why not? If you don’t like their behavior just fire them…

Why you hate people who offer you marketing solutions?

Which is your „best practice” excuse?

1. Because I don’t understand a word they say…

Yes, I see. Sometimes marketing specialists are too professional, and communicate only with abbreviations and technical terms. Don’t let them. You have to ask in a row until you understand everything.

I reckon, in communication the understanding is more important than demonstrating our professional knowledge all the time.

A good marketing specialist knows: your business is more important in your discuss than his Ego. : )

Don’t give up your notions! A suit doesn’t mean professionalism. If you have bad feelings or can’t trust the person you work with you have to find someone else.

2. They want to know everything better than me…

True, sometimes we all feel we are small. But – of course – you know your business and you have every information about your past, your products and your target group.

You are the one who know everything about your business and marketing specialist is the one who knows everything about marketing.

When you need professional help, sometimes you just have to let them work : )

Personal marketing and branding is not really different from business marketing and branding.

I think a lot of ordinary people have an instinctive fear

from marketing because they don’t know exactly its meaning. They suppose it is a kind of complicated and expensive economical thing. And it’s not their business…  But, let’s make it simple.

Marketing helps you to sell your product or service. Marketing is a kind of tool to develop your business. Helps you to find more customers or clients. Helps you to make a good living. Makes fame and acknowledgement. The main task of marketing to HELP YOU and your business.

Sometimes you do marketing even if you don’t recognize it. When you give a discount because your customer buy in your shop since you started it. When you make a website or print a few business card. When you advertise 2in1 actions. When you offer a free test.  Yes, these are all parts of a marketing activity.

Marketing is your friend. Don’t ignore it. Use it!

Valentine’s day is a jackpot in hotel, flower and candy business… Which is the Valentine’s day in your business?

You should know, because it is your business. No one knows it better than you. You have to discover which is your JACKPOT DAY!

There are a lot of abbreviatons in marketing and advertising life.

If you are a beginner in business life and you haven’t learnt economics or marketing these things may help you a lot. Let the business cat out from the bag…

B2C - Business to Customers

In this case you offer /sale your products directly to the customers.

B2B - Business to Business

Transactions between companies.

FMCG – Fast Moving Consumer Goods

These products give out from the shop’s shelves fast. E.g.: meat, dairy products, bread, cleaning product, groceries, body care…

SMCG – Slow Moving Consumer Goods or Durable Goods

Product for long-term use. E.g.: household appliances, furniture.